As a result, header bidding allows publishers to maximize revenue by increasing competition for ad space, which raises the average bid price. If an advertiser wishes to buy high-priority impressions, they will need to pay more for it. On the publisher side, RTB can help increase revenue by opening inventory https://preven-o-de-fraudes76318.bloggin-ads.com/51566645/5-técnicas-simples-para-segmentação-de-audiência