In the concept of digital advertising, businesses and marketers need to measure the effectiveness of their campaigns to ensure maximum return on investment (ROI). One in the most traditionally used metrics for assessing ad performance is CPM, or Cost-Per-Mille. CPM marketing targets the cost advertisers pay for each thousand impressions https://bartlett-mcwilliams-3.hubstack.net/understanding-cpm-marketing-how-cost-per-mille-cpm-drives-digital-advertising-success-0a