In this example from IDEO, we see a man standing in a boat. IDEO’s shopper is neither the man pictured nor the manufacturer in the boat, but rather Conservation International, an environmental organization. In the above example, HubSpot integrated a person paragraph of description for Crunch Health and fitness https://hbr-case-study-analysis41882.get-blogging.com/30746433/mba-case-study-help-secrets