Account-Based Measurement is becoming essential for MQL (Marketing Qualified Lead) as it is living on borrowed time and in all honesty, it ought to have been eliminated years back. Gartner’s study indicates that B2B purchasing is a nonlinear path, with consumers looping back repeatedly through dif https://intentamplify.com/blog/account-based-measurement-in-2025-3-ai-powered-capabilities-to-accelerate-your-b2b-pipeline/?utm_source=kisan&utm_medium=social