"I can't wear short sleeves." "The itching keeps me awake at night." "My skin flakes off on my desk." Psoriasis. Eczema. Dermatitis.
This is not cosmetic; this is medical. The physical discomfort (itching/bleeding) and social stigma are immense. Patients feel "unclean." They want to hide. Steroids offer quick relief but cause severe "rebound effects" (it comes back worse).
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