You spent lakhs on design. You wrote perfect copy. You ran expensive ads. A user clicks your link. The screen stays white. A little circle spins. 1 second. 2 seconds. 3 seconds. They hit the Back button. You didn't just lose a visitor; you lost a customer. Amazon found that every 100ms (0.1 seconds) of delay cost them 1% in sales. Google now uses "Core Web Vitals" as a ranking fact... https://charuwriterlance.com/branding/