You look at your Analytics. After the Home Page, the most clicked link is "About Us." People click it because they are skeptical. They are thinking: "Who are these people? Can I trust them? Are they real?" They land on your page. They read: "Founded in 2010, Company X is a leading provider of solutions with a mission to deliver excellence..." Yawn. They stop reading. They don't car... https://charuwriterlance.com/branding/